How Small Businesses Can Increase Their Digital Presence - Go Digital Today!
- Chad Woolard
- Jan 14, 2023
- 5 min read
Updated: Jan 29, 2023
Introduction
The digital world is changing so fast that it's hard to keep up.
If you're a small business owner, you may feel like you're missing out on the benefits of being online or don't have time to learn how it all works. But in reality, there are many simple steps you can take today that will help get your business started on its way toward a robust digital presence. In this post, we'll walk through some of those steps and discuss why they matter for your small business' success.
You can't do everything at once.
When it comes to marketing your business on the internet, you're probably feeling overwhelmed. You can't do everything at once. There are so many options that sometimes it just feels like there's no way to make sense of it all.
But here's the thing: if you start with the most important things and keep doing those over and over again, eventually they'll pay off in a big way. If a dog does not howl every night for several years, why should anyone believe that he will ever learn how?
The same goes for small businesses trying to navigate the digital world—you need consistency before anything else! And when I say consistency, I don't mean posting new content every day or making sure each piece looks exactly like another one from another business online (although both of those things are great). What I mean is this: focus on one thing at a time until it becomes part of who you are as an organization and then move on to something else!
Design your brand's digital presence.
The first step in building your digital presence is defining your brand. What does it stand for? What are the values that will guide you in making decisions about how you communicate with customers and prospects? For example, if you're a luxury automotive retailer like Rolls-Royce Motor Cars, defining "classy," "quality," and "luxury" as three key pillars of the brand would help inform all aspects of the company's marketing efforts. Similarly, if you're selling fishing equipment out of a small town tackle shop that has been owned by the same family for generations, one pillar might be community involvement—helping kids learn to fish or donating time each year at a children's fishing tournament.
Once you've defined these principles, they can serve as guiding lights when creating content assets such as websites and social media accounts (more on these later). They can also be used when deciding which channels to use for reaching potential customers online: If classiness is an important part of what your business stands for then maybe Instagram isn't right, but if it's more accurate to describe yourself as trendy or edgy then maybe Facebook would work better than LinkedIn.)
If you don't have a website, or if the one you have is outdated, it's time to get one. The beauty of the internet is that there are so many options out there. Whether you want a basic site with no bells and whistles or a fully functioning eCommerce store, there are plenty of platforms that can help you accomplish your goals.
A few things to keep in mind: make sure your site is mobile-friendly (responsive). This means it will automatically adjust its layout based on which device it's being viewed from—a feature that looks great on phones but may not be ideal for desktop computers. You also want to ensure your page loads quickly; speed matters! A slow loading time could potentially turn away customers who aren't willing to wait around for pages to load.
By following these basic principles, your small business website should rank highly in search engine results. It’s also important to remember that SEO is not a one-and-done kind of thing. You need to keep up with the changes made by Google and other search engines on a regular basis if you want your site to stay at the top of its rankings.
If you want personalized advice from an experienced SEO expert that can help you optimize your small business website for optimal performance on Google and other major engines like Bing, contact us today!
Measure and improve your website's performance.
It’s vital to measure your website's performance.
As a small business owner, you probably have a lot of competing priorities. Between keeping the lights on and paying the bills, it can be hard to find time for something as seemingly mundane as monitoring your website's traffic and conversions. But not measuring these metrics is just like driving at night with no headlights -- you might get by for a while, but eventually, something will go wrong. Without data about where foot traffic is coming from, or what leads are converting into customers, how do you know if what you're doing online is working?
If we were writing this article in French (or any other language), our title would be "Un bon site web est une clé du succès." The idea here is that having an amazing website can help grow your business faster than ever before without spending more money on ads or advertising agencies—and that's why it's so important to invest in a great design right away!
Keep up with the latest trends.
The digital world is constantly evolving, and the best way to keep your business competitive is to stay up to date on the latest trends.
Keep track of trends in your industry. What are customers looking for? How does this affect their buying decisions? Which new technologies are changing how people do business?
Constantly monitor changes in search engine algorithms, social media platforms, and mobile technology so that you can adapt accordingly.
Stay current on the newest tools and techniques for digital marketing so that you can better communicate with your audience through these channels.
"The sooner you get started, the more benefits you will see down the road."
- Chad Woolard
B5k Digital - Owner/CEO
You should start your digital strategy as soon as possible. If you wait too long, it will be harder to get everything that needs to be done. "The sooner you get started, the more benefits you will see down the road," says Chad Woolard, owner of B5k Digital, central Texas' newest innovative digital solutions & digital marketing company, located in the small town of Rockdale, TX. Go Tigers!
The longer you wait, the more money it will take to catch up on things. By starting now, you can make sure that your website is working for what your company needs and make sure that the people who visit it are getting what they want out of it. If you wait until later, then those costs will go up because now there is more work that has been done beforehand and more money is needed to finish them off.
If you start early on in this process then all of these things won't happen as badly because there won't be as many problems with them happening later on down the road when they could cause serious problems within an organization
like slowing down productivity or even costing someone their job if they don't know how much time certain tasks take (which means less profit). There's no reason why any business owner shouldn't start planning ahead now so they don't have any worries later down the road when everything comes together perfectly!
Conclusion
The world of digital marketing can seem like a daunting place, but it doesn't have to be. If you're just starting out, you don't have to try and learn everything at once.
As we've seen above, there are many different ways to be successful in digital marketing, so don't feel like you have to jump right in and do everything all at once! The most important thing is that you get started as soon as possible—the sooner you begin making these changes, the sooner they will pay off for your business. And remember: if something isn't working for your website or social media presence (like having too many ads), then change it! The best way to learn about this stuff is by doing it yourself.
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